Role: Digital Marketing Manager
Salary: Up to 65k DOE
Location: Nottingham, Hybrid
Type: Permanent

We are seeking a dynamic and results-driven Digital Marketing Manager with extensive PPC experience to join our clients marketing team. The ideal candidate will have proven experience in the financial services sector and will have a strong background in digital advertising and a passion for driving online traffic and conversions
You will be responsible for managing and optimising pay-per-click campaigns across various platforms.

Duties

• Develop, implement, and manage PPC campaigns across Google Ads, DoubleClick, and social media platforms.
• Conduct keyword research to identify target keywords that drive traffic and conversions.
• Monitor campaign performance metrics, analyse data, and make data-driven decisions to optimise campaigns for maximum ROI.
• Conduct ongoing tests to improve CTR, conversion rates and cost efficiency.
• Develop and execute segmentation and remarketing strategies to enhance customer engagement.
• Manage cross channel campaigns including PPC, email, SMS
• Generate data driven reports on ad spend, conversion and CAC
• Stay updated on industry trends, new tools, and best practices in digital advertising to maintain a competitive edge.

Skills and experience

• Proven experience in PPC campaign management within financial services
• Strong understanding of FCA advertising guidelines
• Proficiency in Google Ads, A/B testing tools, SEMrush.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Familiarity with SEO principles and how they integrate with paid advertising strategies.
• Excellent communication skills, both written and verbal, with an eye for detail.

My client offer a fantastic package for the right candidate including a basic salary of up to 65k DOE, 25 days holiday increasing to 30 days based on service, plus bank holidays, flexible working and work life balance, long term career progression, private healthcare, pension.

If you are passionate about digital marketing and eager to make an impact through effective PPC strategies, we encourage you to apply for this exciting opportunity.